Our Founder

Will Baggett joined the College Football Playoff in August 2017 after serving two years as Strategic Brand Management Coordinator for IMG College Licensing. Before joining IMG, he interned with the Chick-fil-A Peach Bowl in events and football operations.

A Mississippi native, Baggett earned a bachelor’s degree in exercise science from Ole Miss and a master’s in sport management from Baylor University. During his time at Baylor, he served as an athletic performance coach, as well as a graduate assistant at the American Football Coaches Association (AFCA). Baggett is the founder of Executive Image, a national professional presence training program, and the author of The Blueprint for a Successful Career.

Our Clients

We're thankful to have the support of our institutional, non-profit and conference partners!

University of Alabama

Lone Star Conference

University of Miami

Clayton State University

University of South Carolina

Winning Edge Leadership Academy

Northwestern State University

MEAC Conference

Southern Methodist University

Florida State University